OLYMPIA, Wash – University of Washington fans may always call it Husky Stadium, but a multi-million dollar deal means the official name of the home of UW football will soon be Columbia Bank Stadium.
UW announced Columbia Bank purchased naming rights for the stadium on Montlake as part of a 10 year, $70 million partnership.
The deal is the biggest naming rights deal in college sports. Texas Tech has a 15-year deal with Galaxy Digital worth $75 million.
“This is the kind of partnership great public universities should be building,” UW President Robert J. Jones said in a news release announcing the deal. “It brings together two institutions with deep roots in Washington and creates opportunities that extend well beyond Athletics.”
UW says the partnership will also launch several initiatives focused on financial health, education and career planning.
The new name becomes official in January 2027.
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