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Well, this is either the wildest marketing move of the year or just peak internet culture doing its thing. Dr. Squatch—the bougie soap brand your crunchy cousin swears by—is teaming up with none other than Sydney Sweeney for a limited-edition soap bar… infused with her real-life bathwater.
Yup. I’ll give you a second to let that marinate.
The soap is called Sydney’s Bathwater Bliss, which sounds equal parts luxurious and slightly unhinged. The scent? A manly cocktail of pine, Douglas fir, and earthy moss. Or, in true Dr. Squatch fashion, they just went ahead and labeled it “morning wood.” Because of course they did.
Now, before you ask: yes, it’s actually her bathwater. Sydney spilled the soapy tea herself, saying, “When we were at the shoot, they had a tub for me. I got in, used the soap, had a nice little bath, and they took the water.” (Side note: the fact that someone was responsible for collecting and bottling that bathwater is both hilarious and horrifying.)
And here’s where it gets extra fun for us locals: Sydney is from right here in Spokane, Washington. Yep—our girl is repping the Inland Northwest hard. She even says she wanted the scent to reflect her roots, so she went for something super outdoorsy, “like pine and earthy moss and fir.” A little forest fantasy with a splash of city bathwater. Truly, a vibe.
Also, let’s be real: Sydney knows her audience. She said fans are constantly joking about wanting her bathwater (ew, internet), and this was her way of giving the people what they want while also promoting self-care. So basically: “Here’s my bathwater. Go wash your funky self with it.” Love that for her.
Now, here’s the important part: The bars drop online on June 6th for $8 each, and only a limited number will be available. There’s also a raffle where 100 people will win a bar.
And I’m just gonna say it—these are absolutely going to sell out. Fast. Faster than you can say “South Hill farmer’s market parking nightmare.”
So if you’re into the idea of smelling like a Pacific Northwest forest and bathing in the essence of Spokane’s finest export, mark your calendar and prepare to click fast. I won’t judge. (Okay, maybe a little.)
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