Move over courtside—LeBron James is stepping into the world of plastic (fantastic) fame as the very first “Kenbassador” for the iconic Barbie brand. That’s right, the basketball legend isn’t just dominating on the court—he’s now representing one of the most legendary names in pop culture.
Mattel chose LeBron for this fresh title thanks to his undeniable impact on culture, style, and community. It’s a slam dunk partnership that brings together two powerhouses—one with championship rings, the other with endless pink convertibles.
Who knew Barbie’s dream house had a locker room?
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